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dc.contributor.authorHenkel, Alexander P.
dc.contributor.authorMartina, Caic
dc.contributor.authorBlaurock, Marah
dc.contributor.authorOkan, Mehmet
dc.date.accessioned2020-09-07T08:43:12Z
dc.date.available2020-09-07T08:43:12Z
dc.date.issued2020en_US
dc.identifier.citationHenkel, A. P., Caic, M., Blaurock, M., & Okan, M. (2020). Robotic transformative service research: deploying social robots for consumer well-being during Covid-19 and beyond. Journal of Service Management. 31(6), 1131-1148, DOI: 10.1108/JOSM-05-2020-0145.en_US
dc.identifier.urihttps://hdl.handle.net/11494/2163
dc.description.abstractPurpose: Besides the direct physical health consequences, through social isolation COVID-19 affects a considerably larger share of consumers with deleterious effects for their psychological well-being. Two vulnerable consumer groups are particularly affected: older adults and children. The purpose of the underlying paper is to take a transformative research perspective on how social robots can be deployed for advancing the well-being of these vulnerable consumers and to spur robotic transformative service research (RTSR). Design/methodology/approach: This paper follows a conceptual approach that integrates findings from various domains: service research, social robotics, social psychology and medicine. Findings: Two key findings advanced in this paper are (1) a typology of robotic transformative service (i.e. entertainer, social enabler, mentor and friend) as a function of consumers' state of social isolation, well-being focus and robot capabilities and (2) a future research agenda for RTSR. Practical implications: This paper guides service consumers and providers and robot developers in identifying and developing the most appropriate social robot type for advancing the well-being of vulnerable consumers in social isolation. Originality/value: This study is the first to integrate social robotics and transformative service research by developing a typology of social robots as a guiding framework for assessing the status quo of transformative robotic service on the basis of which it advances a future research agenda for RTSR. It further complements the underdeveloped body of service research with a focus on eudaimonic consumer well-being. Purpose: Besides the direct physical health consequences, through social isolation COVID-19 affects a considerably larger share of consumers with deleterious effects for their psychological well-being. Two vulnerable consumer groups are particularly affected: older adults and children. The purpose of the underlying paper is to take a transformative research perspective on how social robots can be deployed for advancing the well-being of these vulnerable consumers and to spur robotic transformative service research (RTSR). Design/methodology/approach: This paper follows a conceptual approach that integrates findings from various domains: service research, social robotics, social psychology and medicine. Findings: Two key findings advanced in this paper are (1) a typology of robotic transformative service (i.e. entertainer, social enabler, mentor and friend) as a function of consumers' state of social isolation, well-being focus and robot capabilities and (2) a future research agenda for RTSR. Practical implications: This paper guides service consumers and providers and robot developers in identifying and developing the most appropriate social robot type for advancing the well-being of vulnerable consumers in social isolation. Originality/value: This study is the first to integrate social robotics and transformative service research by developing a typology of social robots as a guiding framework for assessing the status quo of transformative robotic service on the basis of which it advances a future research agenda for RTSR. It further complements the underdeveloped body of service research with a focus on eudaimonic consumer well-being. © 2020, Alexander P. Henkel, Martina Čaić, Marah Blaurock and Mehmet Okan.en_US
dc.language.isoengen_US
dc.publisherEmerald Group Publishing Ltd.en_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectSocial robotsen_US
dc.subjectVulnerable consumersen_US
dc.subjectCOVID-19en_US
dc.subjectEudaimonic well-beingen_US
dc.subjectRobotic transformativeservice researchen_US
dc.titleRobotic transformative service research: deploying social robots for consumer well-being during COVID-19 and beyonden_US
dc.typearticleen_US
dc.relation.journalJournal of Service Managementen_US
dc.departmentAÇÜ, İşletme Fakültesien_US
dc.authorid0000-0002-9303-5768en_US
dc.identifier.volume31
dc.identifier.issue6
dc.identifier.startpage1131
dc.identifier.endpage1148
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.identifier.doi10.1108/JOSM-05-2020-0145en_US
dc.contributor.institutionauthorOkan, Mehmeten_US


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