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Factors affecting consumer-based brand equity from the perspective of Turkish consumers
(Zagreb Univ, 2019)
This paper contributes to the consumer-based brand equity literature by researching what brand equity means for Turkish consumers and by defi ning factors that, from their perspective, affect Consumer-Based Brand Equity ...
A research on the customer relationship management in the furniture and other forest products business (Istanbul provincial sample)
(Kastamonu Üniversitesi, 2017)
Customer Relationship Management (CRM) has become a mangement tool for anyone who wants to survive in today's customer oriented business world and intense competition environment. Customer Relationship Management was ...