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Transformation of content consumption in the context of digitalization: A comparative analysis on traditional television broadcasting and online platforms
(IGI Global, 2025) Yurdigül, Aslı; Ayaz, Yusuf
This study examines the transformative effects of digitalization on content consumption through traditional television broadcasting and online video platforms. To this end, interviews were conducted with 22 participants with different sociodemographic characteristics to understand the changes in media usage practices. The research findings reveal that traditional television viewing is based on habits and socialization. In contrast, it is understood that the diversity of content, ease of access, time-space flexibility, and personalization of digital platforms form the basis of new viewing habits. In conclusion, although television and digital platforms reveal a hybrid media consumption that complements each other, it is understood that digitization is the cause of change in viewing habits. This study reveals that the transformation in media consumption is not only technological but also has cultural and social dimensions; it contributes to the development of user-oriented strategies in the digitization process of the broadcasting sector.