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(Artvin Çoruh Üniversitesi, 2021) Nugroho, Lucky
The development of technology during industrial revolution 4.0 is an inevitability. Therefore, this conceptual paper aims to analyze the influence of consumer information and knowledge in the digital era. The research method used is qualitative descriptive, namely conducting a literature review sourced from scientific articles and books related to the research object of this conceptual paper. Based on the research results on this conceptual paper, in today's digital era, consumer behavior has undergone significant changes where digital platforms have become a source of information for the public in making decisions. In addition, the information available on electronic social media can be received differently depending on the knowledge of the consumer