Yazar "Zavadskas, Edmundas Kazimieras" seçeneğine göre listele

Listeleniyor 1 - 2 / 2
  • Küçük Resim
    Öğe
    Assessing green approaches and digital marketing strategies for twin transition via fermatean fuzzy SWARA-COPRAS
    (MDPI, 2022) Korucuk, Selçuk; Aytekin, Ahmet; Ecer, Fatih; Karamaşa, Çağlar; Zavadskas, Edmundas Kazimieras
    Integrating green approaches and digital marketing strategies for Information and Communication Technologies (ICTs), which reduce environmental risks to desired levels by eliminating emissions and pollution, is considered one of the most promising solutions for logistics companies. The study strives to bring a practical and applicable solution to the decision problem involving the selection of indicators for green approaches and digital marketing strategies for ICTs in the logistics sector. An integrated Fermatean Fuzzy Step-wiseWeight Assessment Ratio Analysis (FF–SWARA) and Fermatean Fuzzy Complex Proportional Assessment (FF–COPRAS) methodology is applied to evaluate green approaches and digital marketing strategies. Concerning the findings, the foremost criterion is “data management,” whereas the best strategy is “programmatic advertising.” To the best of the authors’ knowledge, there is no other study that both offers a strategy selection for the logistics industry and considers environmental protection, sustainability, digital transformation, energy costs, and social and economic factors. The study is a part of ongoing research on productivity, sustainability, the environment, digitization, recycling and estimating levels of waste reduction, as well as business practices, competitiveness and ensuring employee satisfaction and resource efficiency. Also, it investigates the similarities and dissimilarities in the green approach practices of business in logistics and determines the extent to which these practices could be reflected. It is expected to ensure a roadmap for green approach practices and to support sustainable and ecological awareness efforts for ICTs in the logistics sector. Logistics companies can select an integrated digital strategy based on green informatics that suits them using the decision model employed in this study, which can handle uncertainties effectively. In this regard, the study’s findings, which focus on reaching customers and the most precise target audience in digital applications for businesses, are critical for developing strategy, plan and process.
  • Küçük Resim
    Öğe
    Evaluation of metaverse-based digital transformation strategies via an interval-valued q-rung orthopair fuzzy methodology
    (Elsevier Ltd, 2025) Aytekin, Ahmet; Korucuk, Selçuk; Akyurt, Hakan; Doğan, Hamza; Stevic, Zeljko; Zavadskas, Edmundas Kazimieras
    The Metaverse is expected to trigger substantial changes to the tourism industry. For example, hotels may change the guest booking experience by implementing this revolutionary technology, which allows customers to take virtual tours of hotel rooms before booking them. In this regard, the study aims to solve the problem of determining the best digital transformation strategy by examining different characteristics of metaverse applications in Turkish corporate travel and hotel companies. The interval-valued q-rung orthopair fuzzy methodology was used to solve the problem in the study. The study's findings include important implications for the literature, businesses, and the tourism industry about metaverse and real-world problems. Furthermore, the implementation scenarios and directions of digital transformation strategies for the metaverse are discussed. Businesses can use the study's proposed model to develop new business models based on metaverse advancements. According to the findings, the virtual tour route for the Metaverse application is the most important criterion. As a result, practitioners in the tourism sector must understand the significance of the virtual tour route in achieving successful digital transformation outcomes. The study's findings reveal that developing a high-level business model rather than traditional business models is the ideal strategy for digital transformation in the tourism industry. It also provides an overview of digital transformation strategy achievements in different areas of the travel and hotel businesses by evaluating the current status of metaverse applications and reporting on the potential problems in building and maintaining these applications. The study is a pioneer in giving a comprehensive perspective on metaverse application solutions, development, management, and digital transformation strategies in corporate hotel and travel businesses.