Enerji üretim işletmelerinin dijital hizmet sektörüne entegrasyonu: SWOT matrisi çerçevesinde senkron enerji vaka analizi
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Dosyalar
Tarih
2025
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Ahmet Arif Eren
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Araştırmanın amacı, enerji üretim işletmelerinin dijital hizmet sektörüne entegrasyon sürecini ortaya çıkarmaktır. Bu amaç doğrultusunda, enerji üretim hizmeti sunan bir şirketten, dijital hizmetlere yönelmiş yeni bir şirketin kuruluşu ele alınarak süreçte izlediği yol haritası belirlenmeye çalışılmıştır. Araştırmada, teorik çerçeve ışığında Senkron Enerji işletmesine yönelik keşifsel bir vaka analizi gerçekleştirilmiştir. Yarı yapılandırılmış görüşme formu aracılığıyla üst düzey bir yöneticiyle derinlemesine mülakat yapılarak veriler elde edilmiştir. Elde edilen verilen teorik çerçeve temelinde sınıflandırılarak yorumlanmış ve genellenebilir bulgulara ulaşılmıştır. Dijital hizmetlere adaptasyon sürecinde özellikle kültürel uyumun sağlanmasının kritik unsur olduğu belirlenmiştir. Bununla birlikte dijital hizmetleri gerçekleştirilmesi için ana iş kolu ile ilgili bütün alanlarda performansın üst seviyeye çıkarılmasının, finansal ve altyapı konularında tüm koşulların sağlanmasının ve buna göre stratejilerin oluşturulmasının temel unsurlar olduğu tespit edilmiştir. Aynı zamanda Senkron Enerji SWOT matrisi ortaya çıkarılmıştır. Dijital olgunluk seviyesine ulaşma, iş birliği, yeni oluşum, güçlü liderlik, yeni pazar gibi konular Senkron Enerji’nin güçlü yönleri ve fırsatları olarak belirlenmiştir. Bu açıdan keşifsel nitelikteki araştırmanın yeni oluşumlara yön vermesi bakımından dijitalleşme sürecindeki işletmelere ve literatüre katkı sağlaması beklenmektedir.
The aim of the research is to reveal the integration process of energy production companies into the digital service sector. For this purpose, the establishment of a new company focused on digital services from a company providing energy production services was examined and the roadmap followed in the process was determined. In the research, an exploratory case analysis was conducted for Senkron Energy Company in light of the theoretical framework. Data were obtained by conducting an in-depth interview with a senior manager through a semi-structured interview form. The obtained data was classified and interpreted based on the theoretical framework and generalizable findings were reached. It was determined that especially ensuring cultural harmony was a critical element in the adaptation process to digital services. In addition, it was determined that in order to realize digital services, increasing performance to the highest level in all areas related to the main business line, providing all conditions in financial and infrastructure issues and creating strategies accordingly were the basic elements. Senkron Energy SWOT matrix was revealed. Issues such as reaching the digital maturity level, cooperation, new formation, strong leadership, and new markets were determined as Senkron Energy's strengths and opportunities. In this respect, it is expected that this exploratory research will contribute to the literature and businesses in the digitalization process by guiding startups.
The aim of the research is to reveal the integration process of energy production companies into the digital service sector. For this purpose, the establishment of a new company focused on digital services from a company providing energy production services was examined and the roadmap followed in the process was determined. In the research, an exploratory case analysis was conducted for Senkron Energy Company in light of the theoretical framework. Data were obtained by conducting an in-depth interview with a senior manager through a semi-structured interview form. The obtained data was classified and interpreted based on the theoretical framework and generalizable findings were reached. It was determined that especially ensuring cultural harmony was a critical element in the adaptation process to digital services. In addition, it was determined that in order to realize digital services, increasing performance to the highest level in all areas related to the main business line, providing all conditions in financial and infrastructure issues and creating strategies accordingly were the basic elements. Senkron Energy SWOT matrix was revealed. Issues such as reaching the digital maturity level, cooperation, new formation, strong leadership, and new markets were determined as Senkron Energy's strengths and opportunities. In this respect, it is expected that this exploratory research will contribute to the literature and businesses in the digitalization process by guiding startups.
Açıklama
Anahtar Kelimeler
Dijital hizmetler, Enerji üretim, SWOT matrisi, Vaka analizi, Digital services, Energy production, SWOT matrix, Case study
Kaynak
Fiscaoeconomia
WoS Q Değeri
Scopus Q Değeri
Cilt
9
Sayı
1
