Yazar "Caic, Martina" seçeneğine göre listele

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    Robotic role theory: an integrative review of human–robot service interaction to advance role theory in the age of social robots
    (Emerald, 2022) Blaurock, Marah; Caic, Martina; Okan, Mehmet; Henkel, Alexander P.
    Purpose Social robots increasingly adopt service roles in the marketplace. While service research is beginning to unravel the implications for theory and practice, other scientific disciplines have amassed a wealth of empirical data of robots assuming such service roles. The purpose of this paper is to synthesize these findings from a role theory perspective with the aim of advancing role theory for human-robot service interaction (HRSI). Design/methodology/approach A systematic review of more than 10,000 articles revealed 149 empirical HRSI-related papers across scientific disciplines. The respective articles are analyzed employing qualitative content analysis through the lens of role theory. Findings This review develops an organizing structure of the HRSI literature across disciplines, delineates implications for role theory development in the age of social robots, and advances robotic role theory by providing an overarching framework and corresponding propositions. Finally, this review introduces avenues for future research. Originality/value This study pioneers a comprehensive review of empirical HRSI literature across disciplines adopting the lens of role theory. The study structures the body of HRSI literature, adapts traditional and derives novel propositions for role theory (i.e. robotic role theory), and delineates promising future research opportunities.
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    A transdisciplinary review and framework of consumer interactions with embodied social robots: Design, delegate, and deploy
    (Wiley, 2022) Blaurock, Marah; Caic, Martina; Okan, Mehmet
    Social robots are gradually entering the organizational frontline, and research is beginning to unveil the implications for consumer-firm interactions. While empirical studies on human-robot service interaction (HRSI) are scarce in business literature, other scientific fields have generated an abundance of empirical findings that can inform consumer research on successfully integrating embodied social robots in consumer-facing services. In this light, a systematic literature review was conducted across scientific fields, screening over 13,500 research articles. Through a thorough review process, 199 service-relevant empirical research articles were identified. Emanating from these data, an organizing meta-framework is advanced (D-3: design, delegate, and deploy). Leveraging this D-3 framework, a comprehensive overview of several dimensions of the literature is provided, and key insights for each framework dimension are presented. Based on this overview, implications for whether, how, and when to integrate social robots in practice and a comprehensive future research agenda are developed.