Proposing appropriate strategies for domestic tourism promotion in developing country by fuzzy fermatean MCDM approach

Basit Öğe Kaydı
dc.contributor.authorBakary, Stephen Jeuma
dc.contributor.authorBouraima, Mouhamed Bayane
dc.contributor.authorAytekin, Ahmet
dc.contributor.authorNtoh-Gyan, Kwame
dc.date.accessioned2025-10-01T12:38:00Z
dc.date.available2025-10-01T12:38:00Z
dc.date.issued2025
dc.departmentAÇÜ, Hopa İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü
dc.description.abstractPromoting tourism is essential for the success of any destination. Nevertheless, despite the Tanzanian government’s various initiatives to boost the sector, significant challenges remain that obstruct its promotion. This study aims to identify challenges and strategies to promote the tourism sector. We introduce a novel hybrid method called Stepwise Weight Assessment Ratio Analysis (SWARA) method within a Fermatean Fuzzy (FF) environment and Alternative Ranking Order Method Accounting for two-step Normalization (AROMAN). FF-SWARA determines the relative importance of criteria, and AROMAN is employed to rank the strategies. Through sensitivity and comparative analyses, the study validates the effectiveness of this methodology, revealing that the primary obstacles to tourism promotion stem from a lack of domestic tourism development and marketing policy and strategy and the lack of domestic tourism promotion marketing packages. Additionally, the analysis identifies investing in domestic tourism infrastructure and increasing the visibility of tourist attractions and events as the most impactful strategies for overcoming these challenges. This study has significant practical implications for Tanzania's tourism sector by providing a strategic framework to address key challenges hindering domestic tourism growth.
dc.identifier.doi10.22105/jarie.2025.489833.1713
dc.identifier.endpage270
dc.identifier.issn25385100
dc.identifier.issue2
dc.identifier.scopus2-s2.0-105009163324
dc.identifier.scopusqualityQ2
dc.identifier.startpage246
dc.identifier.urihttps://hdl.handle.net/11494/5941
dc.identifier.volume12
dc.indekslendigikaynakScopus
dc.institutionauthorAytekin, Ahmet
dc.language.isoen
dc.publisherResearch Expansion Alliance (REA)
dc.relation.ispartofJournal of Applied Research on Industrial Engineering
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectAlternative ranking order method accounting for two-step normalization
dc.subjectDomestic tourism
dc.subjectFermatean fuzzy
dc.subjectStepwise weight assessment ratio analysis
dc.subjectTanzania
dc.titleProposing appropriate strategies for domestic tourism promotion in developing country by fuzzy fermatean MCDM approach
dc.typeArticle

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
5941.pdf
Boyut:
1.23 MB
Biçim:
Adobe Portable Document Format
İndir
Lisans paketi
Listeleniyor 1 - 1 / 1
[ X ]
İsim:
license.txt
Boyut:
1.17 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Scopus İndeksli Yayınlar Koleksiyonu
İşletme Bölümü Yayın Koleksiyonu (Hopa)