Revealing the organic food consumption intention in Afyonkarahisar: A study on the impact of health, safety, value and attributes

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dc.contributor.authorBaydeni̇z, Erdem
dc.contributor.authorErgün, Bircan
dc.contributor.authorTürkoğlu, Turgut
dc.contributor.authorAytekin, Engin
dc.date.accessioned2024-11-25T07:46:11Z
dc.date.available2024-11-25T07:46:11Z
dc.date.issued2024
dc.departmentAÇÜ, Arhavi Meslek Yüksekokulu, Turizm ve Otel İşletmeciliği Bölümüen_US
dc.description.abstractPurpose: This study examines the relationship between the emphasis on organic food in Afyonkarahisar's cuisine and the growing demand for healthier and sustainable options. This study aimed to understand the factors influencing the intention to consume organic foods. Design/methodology/approach: This study uses a quantitative research method. It uses scales adapted from previous research to assess the health and safety of organic food's functional, hedonic, and social values. Data were collected using the purposive sampling method, and a sample size of 410 individuals was analyzed using the PLS-SEM method. Measurement and structural models were evaluated to assess validity, reliability, and model fit. Findings: The results indicate that implementing health and safety practices significantly and positively affects perceptions of organic food's functional, hedonic, altruistic, and social values. Additionally, consumers' attitudes toward organic food are greatly influenced by their perceptions of functional and social value, whereas hedonic and altruistic values do not have a significant positive effect. Practical implications: The results of this study have a beneficial impact on food industry practitioners and policymakers. Emphasizing health and safety practices in producing and promoting organic foods can improve consumer perceptions and attitudes toward organic products. Understanding the importance of practical benefits and social issues can help companies respond effectively to consumer preferences and market organic foods. Originality/value: This study contributes significantly to the existing literature by investigating the relationship between organic food emphasis and consumer perceptions in the unique context of Afyonkarahisar, a city renowned for its gastronomy. While focusing on Afyonkarahisar provides valuable insights into the specific values that influence consumers' attitudes toward organic food, it is essential to highlight that this research extends beyond the local context to offer broader implications and significance.
dc.identifier.doi10.1108/BFJ-08-2023-0740
dc.identifier.endpage2917en_US
dc.identifier.issn0007070X
dc.identifier.issue7en_US
dc.identifier.scopusqualityQ1
dc.identifier.startpage2895en_US
dc.identifier.urihttp://dx.doi.org/10.1108/BFJ-08-2023-0740
dc.identifier.urihttps://hdl.handle.net/11494/5002
dc.identifier.volume126en_US
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoenen_US
dc.publisherEmerald Publishingen_US
dc.relation.ispartofBritish Food Journal
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/embargoedAccessen_US
dc.subjectHealth and Safetyen_US
dc.subjectOrganic Food Attributesen_US
dc.subjectOrganic Food Consumption Intenten_US
dc.subjectPerceived Valueen_US
dc.titleRevealing the organic food consumption intention in Afyonkarahisar: A study on the impact of health, safety, value and attributesen_US
dc.typeArticle

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